Privacy Policy

This Privacy Policy explains how Promptive Group Pty Ltd (ACN 696 907 614) (we, us, our) handles personal information collected through the NameStake website (the Service). We are committed to handling personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). While a small business may fall within an exemption under that Act, we choose to maintain this policy as a matter of good practice.

Information we collect

• Email address — when you unlock a full report, so we can return the report and (only if you opt in) send occasional naming tips.
• Marketing consent — whether you ticked the box to receive tips.
• Searched names — the business names you check (these are business names, not generally personal information).
• A one-way hash of your IP address — to detect and prevent abuse. We do not store your raw IP address.
• Usage and device information — via our analytics provider: pages viewed, actions taken (such as searches and clicks), approximate location (city/country, derived from your IP at the time of collection), browser and device type, and similar technical data.

How we use your information

• To provide the Service and return your results.
• To detect, prevent and investigate misuse and abuse.
• To understand demand and improve the Service.
• To send naming tips and updates — only if you opted in, and you can unsubscribe at any time.

Our use of artificial intelligence (AI)

Part of the brandability score is generated using artificial intelligence. When you run a check, the name you searched is sent to a third-party AI service (Microsoft Azure OpenAI Service) to produce an indicative, opinion-based score. The AI evaluates the name; it does not make automated decisions about you, and we do not send it your email address or other personal details. AI output can be wrong or biased and should be treated as an opinion, not advice — see our Terms of Use. We disclose this AI use in line with evolving Australian privacy requirements (including reforms commencing 10 December 2026 concerning automated decision-making and AI transparency).

Cookies and analytics

We use Microsoft Azure Application Insights to understand how the Service is used. It may set local identifiers in your browser and collects the usage and device information described above, including an approximate location derived from your IP address at the time of collection. We use this for analytics and security, not to identify you personally.

We also use Google Analytics 4 for the same purpose. It sets cookies in your browser (typically named _ga and _ga_*) to recognise returning visits and measure how the Service is used. We have not enabled Google Signals, advertising features or cross-device tracking, and we do not send Google your email address or the names you search. You can opt out of Google Analytics entirely using Google's browser opt-out add-on, or by blocking these cookies in your browser settings — the Service works normally either way.

Who we share it with

We do not sell your personal information. We share it only with trusted service providers who help us run the Service (such as Microsoft Azure for hosting, database, AI and analytics, and Google for analytics), and where required or permitted by law. These providers may process data on our behalf under their own security and privacy obligations.

Where your information is stored

We host the Service and store data using Microsoft Azure, primarily in Australian regions. Some processing occurs outside Australia — for example content delivery, AI processing, and Google Analytics, which processes the analytics data described above on Google servers overseas. Where that happens, we take reasonable steps to ensure your information is handled consistently with this policy and the APPs.

Security and retention

We take reasonable steps to protect your information from misuse, loss and unauthorised access. We keep personal information only as long as we need it for the purposes above or as required by law, and then de-identify or delete it. Cached search results are purged on a rolling basis. Analytics event data held in Google Analytics is retained for 14 months and is then deleted automatically.

Your rights

You can ask us to access or correct the personal information we hold about you, ask us to delete it, or opt out of marketing at any time. Contact us using the details below and we will respond within a reasonable time.

Complaints

If you have a privacy concern, please contact us first so we can try to resolve it. If you are not satisfied, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

Changes and contact

We may update this policy from time to time; changes take effect when posted here. Questions or requests (including access, correction or deletion)? Contact Promptive Group at hello@promptive.com.au.